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Who is Beaulieu Australia?

Beaulieu Australia began as Sterling Carpet Mills in Queensland in 1973. In 1995, Beaulieu of America acquired Sterling to establish a manufacturing presence in Australasia. In 2000, Beaulieu further strengthened its position by purchasing Vogue Carpet Mills, merging both operations in Rocklea.

Steady growth and an expanding product range led to the construction of new premises at Ormeau in 2003 and a state-of-the-art manufacturing plant in 2017, enhancing efficiency and technology.

In July 2018, Beaulieu Australia integrated into Beaulieu International Group, ensuring continued growth, a diverse product profile, and financial security. Today, Beaulieu Australia is a market leader in environmentally sustainable floorcoverings in Australia.

Innovative and Sustainable Carpet Manufacturing

We have invested $26 million in a 5 Star, Green Star production facility in Queensland, along with $7 million in new plant, equipment, and IT systems. Our facility is the world’s only new dedicated broadloom carpet manufacturing site, featuring smart building technologies like LED lighting with sensors, a 100-kilowatt solar energy system, rainwater collection, water-efficient fixtures, and integrated fingerprint security for payroll.

 

The Heart of Our Manufacturing Process

At Beaulieu Australia, our skilled team operates advanced machinery to ensure every carpet meets our high standards. From selecting premium raw materials to implementing sustainable practices, they oversee production to deliver superior carpet solutions.

Our Mission

Beaulieu Australia is dedicated to being the market leader in providing innovative and environmentally sustainable floorcoverings. We are committed to leveraging state-of-the-art technology and efficient manufacturing processes to deliver high-quality products while ensuring financial security and growth through our integration with the Beaulieu International Group. Our mission is to continually expand our diverse product range and strengthen our presence in the Australian market, prioritising sustainability and excellence in everything we do.

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Our Values

Shaping Sustainable Living Together

At Beaulieu Australia, sustainability is a core principle that guides our business operations. We are dedicated to:

  • Reducing Environmental Impact: We continuously strive to minimise our carbon footprint by implementing energy-efficient processes and reducing waste. Our state-of-the-art manufacturing plant incorporates the latest technology to ensure optimal use of resources.
  • Innovative Product Development: We focus on developing products that are not only high-quality and durable but also environmentally friendly. This includes using recycled materials, such as ECONYL®, in some of our products and creating items that can be recycled at the end of their life cycle.

  • Community Engagement: We believe in contributing to the well-being of our community. Our initiatives include supporting local environmental projects and educating our employees and customers about sustainable practices.
  • Continuous Improvement: We are committed to ongoing improvement in our sustainability practices. This includes regular reviews and updates to our processes, staying informed about new technologies, and adopting best practices in environmental management.

By integrating these principles into our daily operations, Beaulieu Australia aims to set a standard for sustainability in the flooring industry. Our goal is to create a sustainable future for our employees, customers, shareholders, and the wider community.

Features & Benefits

Creating a Healthier Home with Sensitive Choice

Beaulieu Australia is proud to be the only carpet manufacturer offering broadloom carpets approved by the Sensitive Choice programme by the National Asthma Council Australia. These carpets are perfect for anyone looking to create a healthier indoor environment, especially those with asthma and allergies.

Why Choose Sensitive Choice Carpets?

  • Asthma and Allergy-Friendly: Our carpets are designed to minimise common asthma triggers like mould, mildew, dust mites, and VOCs.
  • Premium Quality: Made from high-quality solution-dyed nylon and enhanced with Ultra Fresh, Active Care, and Easyback technologies.
  • Trusted Symbol: Look for the Sensitive Choice Blue Butterfly symbol as a mark of quality and care for asthma and allergy sufferers.

For more details about the Sensitive Choice programme and the National Asthma Council Australia, visit their website at Sensitive Choice.

 

Ultra Fresh: Your Partner in Cleanliness

Experience the Clean Difference with Ultra Fresh

At Beaulieu Australia, we are dedicated to providing Ultra Fresh protection on selected solution-dyed nylon carpets for both homes and businesses.

Benefits of Ultra Fresh

  • Effective Protection: Ultra Fresh combats bacteria, fungi, mould, mildew, algae, and dust mites, keeping your space clean and hygienic.
  • Proven and Tested: With a 50-year track record, Ultra Fresh has been rigorously tested and proven by national and international bodies.
  • Trusted Worldwide: Trusted by households globally, Ultra Fresh ensures a healthier environment for you and your family.

Perfect for Every Setting.

  • Residential Carpets: Protect your family with carpets that guard against bacteria, mould, mildew, and dust mites, ensuring a fresher home.
  • Commercial Carpets: Ideal for schools, healthcare settings, offices, and more, providing an extra level of cleanliness and care.

Experience the lasting power of Ultra Fresh for a cleaner, healthier living and working space. For more information, visit Ultra Fresh.

 

ActiveCare: Advanced Odour Neutralisation

Freshen Your Indoor Air with ActiveCare

All MediCover® ESD carpets and selected commercial Beaulieu ESD carpets come with ActiveCare® – an integrated, self-renewing odour neutraliser.

How ActiveCare Works

  • Built-In Protection: Integrated during manufacturing, ActiveCare® forms a molecular bond with carpet fibres, offering long-lasting odour control that withstands cleaning.
  • Effective Neutralisation: Breaks down organic and inorganic compounds from sources like urine, faeces, spilled milk, smoke, and more, converting them into inert materials.
  • Environmentally Friendly: Made from a blend of organic and inorganic materials, ActiveCare® has no adverse environmental impact or odour.

Breathe Easier with ActiveCare

Enjoy fresher indoor air and reduced volatile organic chemical emissions with carpets featuring ActiveCare® technology.

Carpet Shield: Advanced Stain Protection

Keep Your Carpets Looking New with Carpet Shield

Carpet Shield® is an advanced treatment applied to Solution Dyed Nylon carpets during manufacturing, exclusive to Beaulieu Australia.

Why Choose Carpet Shield?

  • Superior Stain Protection: Guards against common household spills and stains, helping maintain the look and feel of your carpets.
  • Long-Lasting: Applied during manufacturing, it ensures lasting protection without the need for reapplication.

Protect Your Investment

Choose carpets with Carpet Shield® for a durable, stain-resistant solution that keeps your floors looking pristine.

Environmental Certification scheme (ECS)

Administered by the Carpet Institute of Australia, the Environmental Certification scheme (ECS) is a labelling scheme that provides a guide to the environmental performance of certified carpet.

The ACCS ECS Technical Guidelines, Code of Practice for Environmental Management and a list of ECS certified carpets may be downloaded from the Carpet Institute website.

Beaulieu International Group

Beaulieu International Group (B.I.G.) stands as a beacon of innovation and excellence in the flooring industry. With a rich heritage dating back to 1959, B.I.G. has continually evolved, setting new standards in quality and sustainability.

From its humble beginnings in Belgium to becoming a global leader with operations in over 37 countries, B.I.G. has remained steadfast in its commitment to delivering top-notch flooring solutions to customers worldwide. Embracing a forward-thinking approach, B.I.G. invests heavily in research and development, pushing the boundaries of technology and design to create products that inspire and endure.

With a diverse portfolio spanning carpets, vinyl, laminate, and more, B.I.G. caters to a wide range of needs, from residential to commercial projects. Committed to sustainability, B.I.G. integrates eco-friendly practices throughout its operations, ensuring a greener future for generations to come.

As a proud member of the Beaulieu International Group family, Beaulieu Australia shares in this legacy of excellence, offering customers innovative and sustainable flooring solutions that elevate spaces and enrich lives.

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